Overview

A workshop with twelve years of work behind it was effectively invisible to the businesses, schools and churches searching for exactly what it does. We built a site where the portfolio, services and blog are all editable in a CMS by the team, and where every page is structured to be found.

Client

Embroidery & apparel branding firm, Accra

Industry

Manufacturing & branding

The challenge

• The buyers, whether businesses, schools, churches or organisations, search for a supplier rather than a brand, so the site has to win the search before it can win the quote.
• Portfolio work, services and posts change constantly. Anything that needs a developer to publish a new project will simply stop being updated.
• The decision the visitor makes is visual: they need to see finished garments before they will ask for a price.

Approach

1. 01

   Put the catalogue in the client's hands

   Projects, services, blog posts, authors, categories and clients are modelled as CMS documents with the studio embedded in the site itself. The team publishes a new job the day it leaves the workshop, without a deploy.

2. 02

   Structure every page to be found

   Centralised SEO configuration drives per-page metadata, Open Graph and Twitter cards, canonical URLs and JSON-LD structured data, so each service and project page is independently discoverable rather than hidden behind one homepage.

3. 03

   Lead with the work

   The site is built around photography of finished garments and a portfolio with its own page per project, with a quote request never more than one click away from any of it.

What shipped